Most etiquette trainers have had little training in facilitation. They deliver etiquette as a series of "dos and don'ts". They seldom state why things are done in a particular way. Participants end up memorizing what appear to be a strange set of informal rules. We approach etiquette from foundation principles. Once you understand the principles you can impress your clients by being poised and confident even in situations that are new to you.

The second way our course differs from most others is that we focus on exercises, where you learn by doing rather than just watching the facilitator demonstrate what should be done. For example, when we cover dinning etiquette, each participant has a full dinning set to work with. They practice with real wine glasses and real fish knives.